PKBM Mandiri Sejahtera - Visual Identity & Logo Design
A visual identity design project for PKBM Mandiri Sejahtera, a community education institution focused on inclusive learning, empowerment, and community development. The identity was designed to represent hope, education, independence, and prosperity through meaningful visual symbols and colors.
Project Overview
This project focused on developing the logo and visual identity system for PKBM Mandiri Sejahtera. The core concept combines the symbolic elements of the Wijaya Kusuma flower, human figure, two hands, and an open book, representing hope, personal growth, care, education, knowledge, and opportunities for development.
The identity was further developed into a consistent visual system through multiple logo configurations, typography, color palette, and applications across uniforms, stationery, and merchandise.
Challenges
- Translating the values of education and community empowerment into a simple visual language.
- Combining multiple symbolic elements without making the logo overly complex.
- Creating an identity that feels professional while remaining inclusive and human-centered.
- Ensuring the identity system can be applied consistently across different media.
Results
The project resulted in a meaningful, flexible, and consistent visual identity, with a logo that communicates the spirit of education, growth, care, and independence.
The developed visual system also provides a stronger foundation for PKBM Mandiri Sejahtera's branding across various communication channels and applications.
Tools: Photoshop Illustrator
Key Features
- Symbolic Logo Concept - A combination of the Wijaya Kusuma flower, human figure, hands, and open book.
- Meaningful Color Palette - Safety Orange, Denim Blue, Limeade Green, and Black.
- Flexible Logo System - Multiple logo configurations for different media applications.
- Typography System - A consistent typographic system supporting the brand character.
- Brand Applications - Applications across uniforms, stationery, and merchandise.
- Consistent Visual Identity — A scalable and adaptable visual system for various brand touchpoints.
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