AMI Decoration - Logo Design & Visual Identity
AMI Decoration is a logo and visual identity design project for a brand specializing in wedding and event decoration. The identity combines the cultural essence of the Wayang Gunungan with the monogram letters A, M, and I, creating an elegant, modern, and meaningful geometric symbol.
Project Overview
The project focused on developing a visual identity for AMI Decoration that reflects an elegant, cultural, modern, symbolic, and professional character.
The logo concept incorporates the Wayang Gunungan as a symbolic representation of life, journey, and the process leading toward an important celebration. The letters A, M, and I are integrated into the symbol's structure to create a more personal and distinctive brand identity.
The color palette combines Golden Beige (#D9AE6A) with white and charcoal to create a warm, premium, and refined visual character that complements the wedding and event decoration industry.
Challenges
- Combining traditional cultural elements with a contemporary visual aesthetic.
- Integrating the A, M, and I letterforms into a symbol while maintaining clarity and visual balance.
- Creating an identity that feels elegant and premium while remaining recognizable.
- Developing a flexible logo system that can be applied consistently across different brand touchpoints.
Results
The project resulted in a visual identity system that combines elegance, symbolism, modernity, and cultural character. The AMI Decoration identity was developed to remain consistent and adaptable across various applications, from stationery and corporate materials to apparel and brand merchandise.
Tools: Photoshop Illustrator
Key Features
- Custom Logo & Monogram
- Gunungan-Inspired Symbol
- Logo Philosophy & Construction
- Primary & Secondary Logo
- Logo Color Variations
- Typography System
- Golden Beige Color Palette
- Business Card
- Envelope & Letterhead
- Name Tag / ID Card
- Apparel & Merchandise
- Complete Visual Identity System
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