Lembaga Dakwah Kampus Al-Muqtadir UNISI - Logo & Visual Identity
Lembaga Dakwah Kampus Al-Muqtadir UNISI is a student Islamic organization that provides a space for Islamic development, intellectual growth, creativity, and character building within the university environment. This project focused on developing a visual identity that feels religious, intellectual, modern, and relevant to today's students.
Project Overview
The visual identity for Lembaga Dakwah Kampus Al-Muqtadir UNISI was developed to establish a strong, recognizable, and consistent brand character across multiple communication platforms.
The identity adopts a symbolic and geometric approach, simplifying various organizational values into a visual system that is modern, distinctive, and adaptable.
The logo combines several meaningful elements: a flower, mosque, pen, open book, and two wings. Each element represents an important aspect of the organization—the flower symbolizes growth and communication, the mosque represents Islamic values, the pen represents knowledge and education, the open book reflects openness to knowledge, while the two wings symbolize enthusiasm and mutual support in achieving shared goals.
The identity system was further developed across the logo system, typography, color palette, supergraphic, stationery, apparel, and merchandise to ensure consistent visual communication.
Challenges
- Translating multiple organizational values into a single, simple visual symbol.
- Balancing a religious and intellectual character with a modern visual direction relevant to students.
- Combining multiple symbolic elements without making the logo visually complicated.
- Creating a flexible identity system suitable for both digital and printed media.
- Maintaining visual consistency across different communication touchpoints.
Results
The resulting visual identity establishes a religious, intellectual, modern, and communicative brand character supported by a structured and adaptable visual system.
The combination of geometric elements, typography, and green and blue color palettes creates a distinctive identity while maintaining flexibility across different applications. The system can be consistently implemented across organizational communication materials, from stationery to apparel and merchandise.
Tools: Photoshop Illustrator
Key Features
- Primary & Secondary Logo - A flexible logo system for different applications.
- Symbolic Logo Concept - Integration of the flower, mosque, pen, open book, and wings.
- Logo Construction - Structured logo proportions and construction guidelines.
- Typography System - A type system supporting the organization's visual character.
- Color Palette - Green and blue representing the organization's core values.
- Supergraphic - Supporting graphic elements that strengthen the visual identity.
- Stationery System - Consistent identity across organizational stationery.
- Business Card & Envelope - Branded communication materials.
- Folder Design - Visual system for documentation and presentation needs.
- Apparel - Application of the identity across organizational clothing.
- Merchandise - Extension of the identity into promotional and merchandise applications.
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