Andara Living - Modern & Elegant Property Brand Identity
Andara Living is a logo and visual identity design project created for a residential brand with a modern, elegant, premium, and future-oriented character. The identity combines architectural, residential, and wave elements into a simple, meaningful, and recognizable visual symbol.
Project Overview
The project focuses on developing the visual identity of Andara Living as a residential brand that represents comfort, stability, growth, and modern lifestyle.
The logo concept interprets the Letter A as a house and the Letter L as a building, combined with wave elements that symbolize movement, dynamism, and the journey toward a better way of living.
The color palette of Gold (#EDC124), White, and Charcoal was selected to create a visual language that feels premium, sophisticated, clean, and timeless.
Challenges
- Creating a symbol that combines architecture, residential living, and lifestyle in a simple visual form.
- Balancing a modern, elegant, and approachable brand character.
- Ensuring the logo remains consistent and adaptable across different applications.
- Building a distinctive identity that can support the brand's long-term visual communication.
Results
The final result is a visual identity system with a premium, modern, and distinctive character. The logo was developed into multiple configurations, including primary and secondary logos, providing flexibility across different brand touchpoints.
The identity was also applied across various brand collateral, including building signage, uniforms, ID cards, stationery, masks, hoodies, and other supporting brand materials.
Tools: Photoshop Illustrator
Key Features
- Logo Design
- Visual Identity System
- Primary & Secondary Logo
- Architecture-Inspired Symbol
- Letter A & L Concept
- Wave Element
- Premium Gold Color Palette
- Typography System
- Brand Collateral
- Building Signage
- Uniform & ID Card
- Stationery
- Apparel & Merchandise
- Flexible Brand Applications
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