Greeneration Foundation | 10.10.10 Green Fund Digital Philanthropy
10.10.10 — Green Fund Digital Philanthropy (GFDP) is a visual identity design project for a digital philanthropy initiative initiated by Greeneration Foundation, focused on public fundraising to support environmental solutions and restoration.
Project Overview
The 10.10.10 visual identity is built around the concept of 10 years, 10 million individuals, and Rp10,000 per month, representing a collective movement to support environmental change.
The logo uses interconnected geometric forms to represent growth, collaboration, connectivity, and sustainability. The identity system was further developed through a primary logo, secondary logo, logo construction, color palette, typography, and brand patterns.
Challenges
The main challenge was translating an environmental mission and digital philanthropy concept into a visual identity that feels simple, modern, recognizable, and relevant to a digital audience.
The identity also needed to be flexible enough to maintain consistency across different communication platforms and brand applications.
Results
The project resulted in a visual identity system with a modern, optimistic, trustworthy, and digital character while maintaining the core values of collaboration and sustainability.
The logo elements were expanded into patterns and supporting visual assets, creating a consistent and flexible identity system for various brand applications.
Tools: Photoshop Illustrator
Key Features
- Primary & Secondary Logo
- Logo Construction
- Geometric Visual Symbol
- Color Palette
- Typography System
- Brand Pattern
- Flexible Visual Identity
- Digital & Environmental Brand Direction
- Consistent Brand Application
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