Project Overview

This project focused on developing the logo and visual identity for Cireng, a traditional Sundanese snack brand introduced through a food stand at Car Free Day Tembilahan.
The visual identity combines an expressive cireng mascot, dynamic typography, vibrant colors, and playful illustrative patterns to create a brand personality that feels fun, friendly, and energetic. The identity was then applied across multiple packaging variants and supporting brand materials to maintain a consistent visual presence across both products and offline touchpoints.

Challenges

- Creating a modern visual identity while preserving the traditional character of Sundanese cuisine.
- Developing a logo that is recognizable, distinctive, and memorable.
- Creating a flexible visual system that works across multiple product variants and packaging colors.
- Maintaining brand consistency across packaging, paper bags, stationery, and promotional materials.
- Designing a visual presence that can stand out in a busy and competitive Car Free Day environment.

Results

The final result is a playful, memorable, and cohesive visual identity built around a distinctive mascot that strengthens the personality of the brand.

The identity was applied across the logo, multiple packaging variants, illustrative patterns, paper bags, business cards, and promotional materials, giving Cireng a more modern and professional appearance while maintaining its connection to traditional Sundanese snack culture.

Tools: Photoshop Illustrator