Susanti Amelia - Botanical Brand Identity & Logo Design
Susanti Amelia is a visual identity design project built around a minimal, elegant, and botanical aesthetic. The identity uses a leaf symbol to represent growth, balance, elegance, and a natural character, combined with a soft color palette to create a modern and professional impression.
Project Overview
This project focused on developing a consistent and flexible visual identity system. The botanical concept is expressed through the leaf symbol, a color palette of sage green, dusty rose, muted blue-green, cream, and charcoal, along with a botanical pattern that strengthens the brand's visual character.
The identity system was designed to maintain a consistent presence across various digital and print applications.
Challenges
- Creating an identity that feels elegant while remaining natural.
- Balancing the botanical character with a modern and professional appearance.
- Developing a flexible logo system for different sizes and applications.
- Maintaining visual consistency across all brand applications.
Results
The project resulted in a consistent, timeless, and recognizable visual identity system, with flexible brand elements designed for stationery, packaging, merchandise, and other brand communication needs.
Tools: Photoshop Illustrator
Key Features
- Primary Logo
- Secondary Logo
- Logo Variations
- Color Palette
- Botanical Pattern
- Stationery
- Business Card
- Envelope
- Packaging
- Merchandise
- Brand Applications
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