12 Years of Hakaaston - Visual Identity & Anniversary Branding
12 Years of Hakaaston is a visual identity design project created to commemorate the 12th anniversary of PT Hakaaston Indonesia, built around the theme “AKHLAK untuk Indonesia Maju.” The identity explores the number 12 as a symbol of journey, growth, unity, and continuity, combined with visual characteristics inspired by construction and infrastructure.
Project Overview
This project focuses on developing a visual identity to commemorate 12 years of PT Hakaaston Indonesia’s journey. The core concept explores the number 12, transforming it into a dynamic symbol that represents movement, unity, the spirit of development, and Hakaaston’s contribution to Indonesia’s progress.
The identity system was developed comprehensively, covering the logo philosophy and construction, color palette, typography, logo configurations, and a range of visual applications for the anniversary celebration.
Challenges
The main challenge was to create an anniversary identity that could combine corporate values, the spirit of development, and the characteristics of the construction industry into a visual language that feels simple yet impactful.
The number 12 also needed to be transformed into a meaningful symbol that was recognizable, professional, and flexible enough to work consistently across different media, sizes, and applications.
Results
The final outcome is a visual identity system that represents Hakaaston’s 12-year journey through a modern, dynamic, and professional visual language.
The identity was extended across various anniversary touchpoints, including merchandise, masks, apparel, billboards, signage, and operational vehicles, creating a consistent visual experience across multiple applications.
Tools: Photoshop Illustrator
Key Features
- 12-Year Anniversary Identity
- Number 12 exploration as a symbol of journey and growth
- Visual concept representing unity and movement
- Geometric inspiration from construction and infrastructure
- Alizarin Red, Moon Yellow, and Gondola color palette
- Logo construction and proportion system
- Multiple logo configurations
- Typography and color system
- Merchandise & apparel applications
- Mask applications
- Billboard & signage applications
- Operational vehicle applications
- Consistent identity across multiple media
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Indonesia 
English